Brand Identity, copywriting, iconography, print collateral and store design for chain restaurant. The logo and custom icons emphasize its expertise in pancakes and brunch culture. The interior design incorporates a soft, pastel color palette, complemented by accents of poppy red, tan leather, and gold finishes, creating a vibrant and inviting ambiance.

Signature elements such as the custom plates, patterns, icon illustrations, playful phrases and color palette have seamlessly extended to the brand's expanding chain of restaurants.