Hudson Yards

Client: Related Companies
Role: Senior Designer, Calligrapher
Agency: Point One Percent

Hudson Yards, the largest private real estate development in the U.S., had an aim to create a vibrant new neighborhood in NYC. Point One Percent helped in crafting the tone and design elements (i.e. custom calligraphy, patterns, iconography) which was applied to various OOH signage and collateral material throughout the development to communicate the grand opening, create buzz and direct foot traffic.

15 Hudson Yards

20 Hudson Yards

Work in Progress: Proposed concept designs inspired by architectural elements within 20 Hudson Yards.

Selected Concept

Hudson Yards Signage

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